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Address by Antonella Mascio (Bologna University) Cool Hunting in Rimini Riviera
cool-hunter/quali of the profession are the categories of interest to the cool- hunting
the choice of places to look: the local station, the European Fashion Awards
the methodologies used: written reports, photographs, e-group
stages: observe, detect, record,
discuss the conclusions:
-l 'imagination built on Rimini was not reflected in what happens in the streets,
-there is a conduit between local first-time and night clubs,
- identification of certain categories of premises: Rustic minimal, mix, local-programming-
double reading of Rimini:
1. classical city of the province, a po'noiosa (winter version)
2. unique city, two-faced, the presence of two centers (the old town center and marina)
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