Letter About Community Service Hours

Pierluigi Basso (University of Bologna): "Forms of life in storage: brand extension and market identity."
brands can be successfully conceived as fictitious actors with their own form of life. Reinterpretation of the life forms of social actors as if they were in the same market identity that belong brands and products.
Form of life: correlation between a strategy of extensive and intensive management of values \u200b\u200band a semantic prosody perinentizzazione existential spin on the expressive values \u200b\u200bthat pre-planning not only artticolazione the former, but also time and topology of their occurrence here is the reason why the way of life is presented as an aesthetics of existence that informs practice.
forms of life of consumers suffering second-order observation that captures extensive as the projection of a style for the whole range of objects and practices that may interest redeemed COPMA qualifying personal identity. The brands seem to be caught and handled as if they had their own form of life, so the strategy of their public communication rises to an ecology of their existence in time (brand extension). Brands teach a way to sign their presence in areas highlighted. Thinking brands as having its own form of life to ensure you end up is a visioning strategic perspective is a homogenization of all forms of life of brands and forms of life consumatori.La fashion provides the temporal and the contingent of treatment onset and transmission of values \u200b\u200bsingolarizzanti incidental, necessary to stabilize both aspects of behavior identity, it is thanks to the domination of the fashion brand can rise to the epicenter of the event of a stock imperceptible.
brand personality and co-branding: a community of paired taste. The fluctuation of the market
identity imposes quotas tactics of dissociation identity.
Lifestyle: is doubled and stored through brand extension.