Giovanna Franci (Bologna University) "The new spaces of luxury design and architecture at the service of fashion in the USA"
(in U.S. but not only).
The shopping is melting everything and everything is melting into shopping. The shopping has become a fundamental activity of public life. Rem Koolhas: the relationship between architecture and shopping.
Shopping: fluid set of practices vary greatly. Search for more exclusive areas and spectacular collaboration between designers, architects and interior designers. Shopping: a form of entertainment, entertainment (Disneyfication shopping), a form of tourism. Emergence of new professions: urban explorers who are the escorts in lifestyle tours in the fashion capitals.
All the world is in store.
Picture of Benetton store in the V Street in New York: extreme care of interior decor, a trend that in many places Ritov & shopping, as well as in other areas (hotel design).
In the fashion capitals of Europe and the world the so-called shopping district have gone increasingly to "spread" in the territory of the city.
Immgini the Ralph Lauren store in Tokyo: the style is provided by the "feel good lifestyle."
Photos of the opening ceremony of the Salvatore Ferragamo store in Mumbai: image has a elfante draped with cloth of name brands. Trend
opening of temporary stores. pop-up stores, guerrilla stores (comme des garçonnes). Images
Emporio Armani Hong Kong: overlap of the ideals of ephemeral fashion and architecture permanent.
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